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Legible Capital

Task

T.R. Ankara Metropolitan Municipality Signage and Original Font National Design Competition - Winning Project

  • Sector

    Urban Design

  • Year

    2021

  • Expertise

    Research & Usability, Product Design, Graphic Design, Interaction Design, Visualization, Brand & Communication

APPROACH

Street Sign Design

For the capital Ankara,

Legible Ankara is a project for redesigning street signs, which are accessible tools of wayfinding for everyone, in line with the Republican fiber and innovative identity of capital.​​​​​​​

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ANKARA'S STREET EMBRACE NEW IDENTITY

Residents Choose Capital's Street Signs Through Digital Voting Process!

The Ankara Metropolitan Municipality organized a voting process via the Başkent Mobile platform for the selection of new street signs specific to the capital. Our design, chosen in the voting process, is now adorning the streets of the Capital the residents of Ankara themselves decided on their own street signs..

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PROBLEM DEFINITION

What did the signs look like?

Not following the basic principles of design makes these signs difficult to understand. Illegible and inapplicable from the city, street signs needed to change to be more beneficial for both residents and visitors of the city.

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With inspiration from the past,

Living the capital red again.

In this project, an identity of the capital was created by considering Ankara’s history, culture, and future, and it was aimed to redesign how the existing street signs could better communicate with society.

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IDENTITY

Colors
of the Republic

The vibrant hues adorning our capital, influenced by the historical buildings and everyday items from the founding period, have been intricately incorporated into the design of street signs, reflecting a rich tapestry of the Republic’s heritage.

This endeavor, serving as the foundation for shaping Ankara’s identity, strives to carve a niche in the contemporary landscape by channeling the nostalgic essence inspired by the Republican era.

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INTERACTION

What's on this street?

These thoughtfully designed signboards not only offer directional information but also foster environmental consciousness. By blending visual communications (like Frequently used hospital, police station, bus stops, etc.) this system aims to create a more confident and informed community navigating their surroundings effortlessly.

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Production of Signs and Building Numbers

Rediscovery of the city.

A routing system that supports the sense of discovery of city residents and visitors and facilitates their communication with their surroundings, and the implementation of a holistic identity on the streets in which the urban elements will be in harmony.

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LET'S DESIGN TOGETHER!

Send us an email for exciting collaborations.

We create products and services that will define the way we interact with life. While respecting the planet, we all share and love!

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