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Toyota Mobi

Task

Toyota Logistic Design Competition - Winner

  • Sector

    Urban Mobility

  • Yıl

    2020

  • Expertise

    Research & Usability, Conceptual Design, Visualization, Experience & Service Design, Product Design

CHALLENGE

Creating an experience

Rental baggage for airline travel.

Thanks to air transport, it is possible for people to travel long distances with baggage. But apart from travels, suitcases just sit in homes, take up a lot of space and are rarely used. They cause long check-in queues and endless waiting at the baggage claim. 

Shaping airport designs around baggage handling systems negatively affects the travel experience of the passengers. 

PROBLEM DEFINITON

Why keep baggage?
Just rent a mobi.

With Mobi concept, passengers can rent a baggage within the ease of an app that is personalized for a trip.​​​​​​​
Mobi’s standardized bags come in three sizes for different needs. The bag is later picked up by the service and taken to the airport to be loaded. Passengers won’t see the bag after it’s been picked up. MOBI ultimately delivers the baggage to the passenger’s destination address.​​​​​​​

Their suggestion on how to make airport baggage handling fly is tantamount to a revolution.
- JURY COMMENDATORY

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QR CODE
QR CODE

Inside of the mobi bag there is a QR code tag that passengers can scan to check it’ current ID

EXPANDABLE
EXPANDABLE

Mobi bag helps it’ passenger to fit in by expendable front panel with elastic material and hallow design

NFC
NFC

For delivery and airport personnel Mobi bag’s ID can be viewed through devices, no more wastepaper

STACKABLE
STACKABLE

For a better baggage handling for ground operations standard stackable product that increases efficiency

RENTAL
RENTAL

Rental baggage service provides new opportunities for both airports and travellers

APP
APP

By creating new experience in both the physical and digital world, this concept reaches more passengers

EXPERIENCE
EXPERIENCE

Air travel experience changes, from going to airport to waiting and to the final destination

DESIGN
DESIGN

Designed for durabilty and maximum capacity, Mobi is a great travel choice

USER-INTERFACE

Accesibility is everything.

Instead of taking their baggage with them when they leave their home, using the service through the application offered by MOBI gives passengers freedom of movement and transportation, while providing the opportunity to reorient the process of baggage handling in airports.
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EXPERIENCE

Efficiency in baggage handling.

Our travel experience is shaped around how baggage are handled within the regulations in airports. Passengers with no baggage, well it changes things a lot. There is no need to go through x-rays for baggage nor have to bother waiting at the carousel. These are now handled by ground operations.

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We create products and services that will define the way we interact with life. While respecting the planet, we all share and love!

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